How Giraffe Vision Helped The Physio Crew Expand Pelvic Health Services and Drive Clinic Growth with Targeted Lead Generation

Nicole Crew, the founder of The Physio Crew, operates a network of physiotherapy clinics dedicated to improving client well-being and addressing specific health concerns. She was looking to expand her services, particularly in women's health and incontinence management and sought an effective way to acquire new clients through Facebook advertising.

John Sewell and the team helped Nicole integrate two groundbreaking solutions: PelviPower™, an advanced pelvic health technology and Practice Wiz, a lead generation platform designed to optimize client acquisition.

The Challenges:

Growing Their Physiotherapy Services and

Clinic Bookings

The Services:

Growth Consulting

Facebook Ads

National News Coverage

The Results:

Outstanding Growth and Increased Visibility Through Strategic Campaigns

The Challenges

Growing There Physiotherapy Services and Clinic Bookings

Nicole was eager to expand her physiotherapy services by incorporating a cutting-edge technology that primarily addressed pelvic health, with a specific focus on managing incontinence. This new addition to her offerings needed to effectively target a growing demand for pelvic floor treatments. In addition to this, Nicole aimed to increase her clinic’s visibility and reach a broader audience by leveraging Facebook advertising.

The Services

Comprehensive Strategy to Expand Reach and Enhance Visibility

Growth Consulting: We introduced Nicole to PelviPower™, a cutting-edge device designed to strengthen pelvic floor muscles and address incontinence. This innovative technology helped position her clinics as leading providers of pelvic health services, allowing her to offer a specialized solution to her clients.

Facebook Advertising: Giraffe Vision and Nicole worked closely to develop a targeted Facebook advertising campaign to promote PelviPower™’s benefits and Nicole’s expanded services. These ads focused on raising awareness among existing and new clients, ensuring the clinic’s message reached the right audience.

National News Coverage: Through our national media service, we secured coverage that boosted public awareness of pelvic health at Nicole’s clinics. This increased visibility and had a positive impact on her clinics' SEO rankings, making her services more accessible to potential clients.

The Results

Outstanding Growth and Increased Visibility Through Strategic Campaigns

The integration of PelviPower™, combined with the targeted Facebook advertising campaign, resulted in a surge of inquiries about pelvic health services. In the first month alone, we generated around 142 qualified leads, leading to over £5,000 in new business. This solidified Nicole’s clinic as a leader in pelvic health solutions.

Our earned news coverage exposure brought significant attention to the importance of pelvic health and Nicole’s innovative solutions, raising awareness while enhancing the clinic’s credibility and market presence. Her story was featured in several UK online news outlets, including the local news outlet Devon Live. This type of exposure not only highlights the impact of Nicole’s work but also brings her services into the spotlight within the community. The increased visibility also led to a notable improvement in SEO performance, making her clinic easier to find for prospective clients and significantly strengthening her online presence.

Testimonial

Pelvic Health Breakthrough

Nicole Crew | Founder of The Physio Crew

"Giraffe vision have been a pleasure to work with.

John’s ability to take birds eye strategic view and apply the right tactics at the right time has been a huge asset.

They take a holistic approach and pull in a variety of marketing strategies to create better impact. The combined approach of national news, Facebook ads and assistance with calling leads has worked well for us and we have seen our revenue increase and our stress levels reduce. I would strongly recommend them to others and will continue to work with them in the future."

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