How Giraffe Vision has Helped The Mommy MOT Empower New Mums Nationwide.

The Mummy MOT is a leader in specialized postnatal care, providing essential support to new mothers across the UK. The company’s mission is to offer personalized, holistic care that addresses the unique needs of women during their postnatal recovery.

To fulfill this mission, Mummy MOT sought to significantly expand its network of healthcare practitioners. By growing its team of physiotherapists, osteopaths and doctors, the company aimed to bring its specialized services to more women in need of high-quality postnatal care across the country.

The Challenges:

Overcoming Limited Marketing Resources

The Services:

Influencer Partnerships

Growth Consulting

National News Coverage

The Results:

National Recognition and Patient Growth

The Challenges

Overcoming Limited Marketing Resources

Mummy MOT faced the challenge of limited resources for traditional marketing. With a small budget, they needed to find creative ways to reach a wider audience and grow their network. Their goal was to become the top provider of postnatal care in the UK. To achieve this, they needed a strategy that effectively engaged new mothers and healthcare professionals while keeping costs low.

The Services

Comprehensive Strategy for Expanding Reach and Boosting Visibility

Influencer Partnerships: The company collaborated with influential figures, such as Vogue Williams, who promoted Mummy MOT across her social media channels at no cost. This allowed Mummy MOT to tap into a larger audience, significantly increasing their social media following and brand familiarity among new mothers.

Growth Consulting: We advised Mummy MOT to use social media to educate new mothers and physiotherapists about different topics that related back to there services. Through regular, informative posts, they were able to engage a broader audience and establish themselves as experts in postnatal care.

National News Coverage: We secured Mummy MOT widespread coverage through national news outlets across the UK. This media exposure not only boosted their brand awareness but also improved their SEO ranking, making Mummy MOT the top choice for postnatal care on Google.

The Results

National Recognition and Patient Growth

Through strategic social media education and influencer partnerships, Mummy MOT grew their network from 169 to over 700 members, drastically increasing their reach and capability to serve more new mothers.

With the success of their earned News Coverage in top UK news outlets, such as, Daily Mail, The Sun, Metro and others, The Mummy MOT secured broad reaching news coverage, achieving millions of views. This widespread exposure helped them achieve the number one spot on Google for postnatal services, solidifying their position as the go-to provider in the UK.

As their network expanded, we advised Mummy MOT to increase the cost of their training program, which helped improve the company’s overall profit margins while maintaining strong demand for their services.

Testimonial

Successful Expansion

Maria Elliott | Founder of The Mummy MOT

"I would like to give a big shout out for the amazing work that John Sewell has done for Mummy MOT since January 2019."

"During those five years, he has worked relentlessly to support and inspire the team to work hard, get creative and always dig deep!"

"His ability to see and seize opportunities is impressive and delivers outstanding results. When Covid hit, John directed the pivot to online training, which was instrumental in keeping growth possible."

"John is, dedicated, relentless and never gives up and believes that collaboration and partnerships is the way forward, as we all team up to improve health care services."

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