How Giraffe Vision’s Strategic Campaigns Helped femfit® Successfully Enter and Thrive in

The UK Physiotherapy Market

How Giraffe Vision’s Strategic Campaigns Helped FemFit Successfully Enter and Thrive in the UK Physiotherapy Market

Giraffe Vision

femfit®, a New Zealand-based brand, specialises in innovative pelvic health solutions and sought to expand its presence in the UK market. With a focus on the physiotherapy sector as a key growth area, femfit® aimed to introduce its products and expertise to healthcare professionals, driving both awareness and credibility in a highly competitive market. The UK offered a promising opportunity, but breaking into this established sector required a well-planned and strategic approach.

To achieve this, femfit® needed to build strong industry connections and create targeted engagement with physiotherapists and other healthcare professionals. The brand also sought to increase its visibility through media coverage and partnerships that would enhance its reputation and position it as a trusted leader in pelvic health. A comprehensive, market entry strategy was essential for femfit® to succeed in this new and vital market.

Giraffe Vision

The Challenge:

Establishing Credibility and Penetrating a New Market

The Service:

National News Coverage

B2B Email Marketing

Growth Consulting

The Outcome:

Establishing a Strong Market Position and Driving Growth

The Challenge

Establishing Credibility and Penetrating a New Market

femfit® wanted to break into the UK market but had limited resources for traditional marketing campaigns. Their primary challenge was finding a way to raise awareness of their femfit® product and drive sales without a large marketing spend. The goal was to connect with physiotherapy practices across the UK and position femfit® as a leading solution for pelvic floor wellness.

The Service

Strategic Market Entry through Partnerships and Media Exposure

National News Coverage: femfit® leveraged national media exposure to boost its brand awareness and credibility in the UK market. With limited traditional marketing resources, this earned media coverage played a crucial role in increasing visibility and positioning femfit® as a trusted leader in pelvic floor wellness. The extensive exposure also helped improve their SEO, making it easier for physiotherapists and potential customers to discover the brand online.

B2B Email Marketing: To support this partnership, we created a targeted B2B email outreach campaign. This campaign was aimed at leading physiotherapy practices across the UK, ensuring that the femfit® product was placed in front of key decision-makers. This outreach helped establish credibility and opened doors for the company to expand its market presence.

Growth Consulting: We identified that one of the most effective ways to enter the UK market was by focusing on strategic partnerships with well-targeted companies. After evaluating the market, we secured a partnership with the largest physiotherapy group in the UK, which allowed us to introduce femfit® to a wide network of professionals in the postnatal care sector.

The Results

Establishing a Strong Market Position and Driving Growth

We provided our national news coverage service to elevate femfit® brand awareness. Through this effort, femfit® received 56 pieces of media coverage, reaching 3.2 million total views. Coverage appeared in major UK outlets such as the Daily Mail, Independent, Women & Home and many more top online news platforms. This exposure significantly boosted their visibility and strengthened their credibility in the UK market.

Our targeted B2B email outreach campaign was instrumental in driving interest from top physiotherapy practices. As a result, femfit® was able to reach decision-makers within leading UK physiotherapy clinics, sparking meaningful conversations and business opportunities. This direct approach facilitated the adoption of femfit® in several prominent practices, further strengthening its foothold in the UK.

By securing a strategic partnership with the largest physiotherapy group in the UK, femfit® was able to dramatically enhance its market presence. This collaboration not only introduced the product to a broad network of professionals in postnatal care but also positioned femfit® as a trusted solution for pelvic floor wellness. This targeted approach strengthened the brand's credibility and visibility within the healthcare community, creating a solid foundation for long-term growth in the UK market.

Key Takeaway

Giraffe Vision

Marketing Success

Marketing Success

Giraffe Vision

Strategic Execution Secures Successful Market Expansion

femfit®'s challenge was to break into the UK market with limited traditional marketing resources, while raising awareness of their pelvic floor wellness product. To overcome this, Giraffe Vision provided a comprehensive strategy, leveraging national news coverage, targeted B2B email outreach, and strategic partnerships.

Through extensive media exposure, femfit® gained 56 pieces of national coverage, reaching 3.2 million views, boosting both brand credibility and SEO. This was complemented by a targeted B2B email campaign, directly engaging physiotherapy practices across the UK. Additionally, a partnership with the UK's largest post natal group enabled femfit® to establish itself as a trusted leader in postnatal care, laying the groundwork for long-term market success.

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