How Giraffe Vision's Strategic Strategies Elevated PelviPower™ as a Premier Solution for Pelvic Floor Rehabilitation

PelviPower™ is a specifically designed medical device that treats a wide range of pelvic floor issues, including Incontinence and erectile dysfunction. With its cutting-edge approach, PelviPower™ aims to provide an effective solution for individuals facing pelvic floor challenges. The product stands out in the healthcare market due to its unique design and evidence-based methodology.

To achieve its goals, PelviPower™ sought to expand its client base and solidify its position as a leading solution for incontinence. Recognizing the importance of raising awareness and educating both healthcare professionals and potential clients about its benefits, PelviPower™ turned to John Sewell for strategic support in enhancing its market presence and reputation.

The Challenge:

Strengthening Market Position and Growing

Client Base

The Service:

Website Development

National News Coverage

B2B Email Marketing Growth Consulting

The Outcome:

Driving Brand Awareness

Expanding Reach and Boosting Demand in The UK Market

The Challenges

Strengthening Market Position and Growing Client Base

PelviPower™ faced the challenge of increasing brand awareness and solidifying its position as a premier treatment for incontinence especially within the UK. While the product was highly effective, the company needed to broaden its reach and educate healthcare professionals and the public about its benefits.

The Services

Strategies to Expand Market Reach and Build Brand Awareness

Website Development: To strengthen their UK presence, we developed a dedicated UK website for PelviPower™. This website served as a localized platform to better engage with the UK market, providing relevant information, product details and contact options specific to UK customers.

National News Coverage: We successfully gained widespread national media coverage for PelviPower™, significantly boosting their SEO and online visibility. This in turn, brought valuable attention to their company and product and increased its recognition across key markets.

B2B Email Marketing: The team at Giraffe Vision conducted targeted B2B email outreach, which opened the door to partnerships with large physiotherapy groups in the UK. This helped the company establish crucial business relationships and expand its product usage across multiple clinics.

Growth Consulting: We connected PelviPower™ with a leading postnatal physiotherapy group to highlight how their product benefits new mothers. This partnership not only increased product awareness but also demonstrated PelviPower™'s value in a key market segment—postnatal care.

The Results

Driving Brand Awareness, Expanding Reach and Boosting Demand in the UK Market

The launch of the UK-specific website pelvipower.co.uk and the strategic partnerships that were formed, led to a substantial increase in product awareness in the UK. The website became a key tool for PelviPower to engage with their target audience and drive product inquiries.

The earned news coverage in outlets such as, Daily Mail, Daily Star, Daily Mail and many other major UK publications, not only gave a significant boost in SEO and brand awareness, it also led to PelviPower™ being featured in a national TV documentary. This exposure resulted in 23 pieces of media coverage across top UK outlets, reaching a total of 1.9 million views. This helped position the brand as a trusted and credible solution, significantly enhancing recognition among a broader audience.

Through B2B email outreach and partnerships with physiotherapy groups, PelviPower™ significantly expanded usage of their product in the UK.

Thanks to influencer partnerships and the physiotherapy group collaboration, PelviPower™ saw a notable surge in interest from new mothers, one of their key customer audiences. This increase in demand helped solidify PelviPower™’s reputation as a valuable product for postnatal care.

Key Takeaway

Strategic

Impact

Sustainable Growth

Strategic

Marketing for Maximum

Impact

Strategic Marketing for Maximum Impact

PelviPower™ successfully addressed the challenge of increasing brand awareness in the UK by implementing a comprehensive, multi-channel strategy. With a dedicated UK website, the company was able to better engage with the local market, providing targeted information to healthcare professionals and customers. The national news coverage significantly boosted PelviPower™'s SEO and credibility, helping the product gain widespread recognition. The strategic media exposure, including a feature on a national TV documentary, reinforced PelviPower's status as a leading treatment for incontinence.

In addition, targeted B2B email outreach and partnerships with physiotherapy groups allowed PelviPower™ to expand product usage in key clinics across the UK, particularly in postnatal care. The collaboration with postnatal physiotherapy groups and influential figures helped drive interest from new mothers, a key audience segment.

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